ROCK technologies arrive at MAMbo

An experimental activity measuring the emotions coming from art

On 30 July, the Bologna Modern Art Museum will open its doors to the ROCK project experiment combining technological innovation with art.

The event will be connected with the Julian Charrière exhibition “All we ever wanted was everything and everywhere”. Visitors will become an integral part of the art installation by mapping their emotional reactions when looking at the exhibited artworks.

The technology employed in the experiment - developed and supplied by the Technical University of Vilnius, a partner of the ROCK project – uses devices capable of detecting people sensations in a process of “sentiment analysis.”

The event is part of the ROCK U-Lab, curated by Fondazione Innovazione Urbana. The experimental action aims to understand how the cultural heritage is appreciated and perceived by people, by recording data related with the liking and the mood evoked during the visit.

The guided visit is free. Previous reservation required.
Date and time: 30 July, three visits between 7pm and 10pm. Duration of each visit: one hour.

Author: Garofalo Mariangela - COBO